Entertainment is meant to be fun. That’s why millions of Ladbrokes users choose to place friendly wagers in games of chance and skill each year. The thrill of winning drives the popularity of recreational gambling across generations. However, a small percentage of people struggle with unhealthy gambling habits that cause harm.
We take our duty of care seriously. Our goal is to promote healthy gambling, so customers can enjoy games responsibly. That’s why we developed the “Betting for Good” safety strategy. The guiding principle is ensuring people feel secure while having fun. We aim to be the most trusted name in the industry.
Ladbrokes Ireland customers come first in our approach. We provide tools to prevent issues before they start. Limits can be set on deposits and playtime. Self-exclusions allow people to step back if they feel they need a break. Education and treatment options assist those facing difficulties. We also fund research to better understand problem gambling’s causes and solutions.
Our “Betting for Good” strategy revolves around:
- Researching issues and best practices
- Informing youth, schools, and stakeholders
- Marketing responsibly
- Empowering customers with algorithms and controls
- Increasing funding tenfold for education and treatment
- Designing safer products
- Fostering an ethical culture
Staying Balanced
Most people gamble responsibly for entertainment. However, for some, it becomes problematic. Keep these tips in mind:
- Gambling should be for fun, not for profit
- Only risk what you can afford to lose
- Avoid chasing losses
- Monitor time and money spent
- Set a budget and stick to it
If gambling ever causes issues with relationships, work, or finances, it may be time to reevaluate. Consider these questions:
- Do you miss obligations to gamble?
- Is gambling an escape from life?
- Do losses leave you desperate to recoup money?
- Do you gamble until you have nothing left?
- Do you lie about time or money spent gambling?
- Has anyone criticised your gambling?
- Are you losing interest in other activities?
- Do setbacks trigger urges to gamble?
- Has gambling made you feel depressed or suicidal?
The more “yes” answers, the higher the risk of a gambling problem. An anonymous online assessment from a leading research hospital can provide insights.
If concerns arise, support tools and resources are available, including setting limits or taking a break. With some adjustments, most people can return to healthy, recreational gambling.
Protecting Minors
We strictly prohibit underage gambling. Identification checks help enforce age restrictions. Still, preventing access requires cooperation. We urge parents to utilise cybersecurity controls, blocking gambling sites. Alert us immediately if a minor registers an account, so winnings can be returned and deposits refunded. Together, we can create a safe, entertaining environment for adults.
Bolstering Security
Our system has five security levels, including:
- Multiple firewalls
- 256-bit encryption
- Monitoring for manipulation attempts
- Validation checks
Customers play a vital role in protecting their accounts by:
- Using computer auto-lock features
- Keeping login credentials confidential
- Avoiding saved passwords
- Creating individual profiles on shared devices
- Changing passwords routinely
Check account activity regularly. If unrecognised logins appear, change credentials straight away. Reach out for help recovering forgotten passwords.
Our Terms
This summary outlines key terms and conditions governing accounts. The full legal terms users consent to are available here. Historic versions can be requested from Customer Support.
We hope this content provides helpful context into our responsible gambling policies and procedures. Our mission is to assist customers to play safely within their means, have fun, and avoid harm. Please let us know if you have any other questions!
