Our Approach
Millions of customers around the world bet with us every year — they like the excitement of having a small flutter and the thrill of winning. Betting and gaming are an enjoyable, sociable and memorable way to spend time; that’s why it continues to be so popular. However, unfortunately, for a small percentage of people, gambling ceases to be entertainment and can cause personal, social, financial and even health problems.
It is our responsibility to help our customers gamble safely and responsibly, and reduce the risk of harm and help people who need treatment to get it.
This is why we have developed a new, safer gambling strategy, ‘Changing for the Bettor’.
The guiding principle of our safer gambling campaign is to be the most trusted and enjoyable betting operator in the world. We are putting customers at the heart of our business by ensuring they are protected from harm while enjoying their regular flutter. For more information about our strategy, please see our policy page.
- Deposit Limits
Set an individual daily, weekly and/or monthly deposit limit. - Time-Out or Cool-Off period
Customers can take a break from gaming at any time. - Self-exclusion
Self-exclusion involves a joint commitment from the customer and us.
Our Policy
The guiding principle of our safer gambling campaign, Changing for the Bettor, is to be the most trusted and enjoyable betting operator in the world. This strategy is based around seven pillars;
- Understanding the problem and best solutions –we have announced a five year, multi-million dollar project with the Division on Addiction, Cambridge Health Alliance, a Harvard Medical School teaching hospital.
- Educating our key stakeholders –including the national rollout of youth education programmes with gambling charities as well as state-school awareness campaigns.
- Promoting responsible attitudes –leading the industry in agreeing responsible marketing campaigns.
- Empowering customers –Using algorithms and gambling controls to prevent gambling harm.
- Funding treatment for those in need –increasing our donation to research, education and treatment on problem gambling ten fold, from 0.1% to 1% of gross gaming revenue (GGR).
- Championing responsible product design –developing more responsible product design principles.
- Drive cultural change within our business – ensuring that a safer gambling approach underpins all aspects of our business
Helping You Stay in Control
Whilst the majority of people do gamble safely and responsibly, for some, gambling can become a problem. When gambling, always remember the following
- Gambling should be entertaining and fun and not seen as a way of making money
- Only gamble what you can afford to lose
- Avoid chasing losses
- Keep track of the time and amount you spend gambling
If you are concerned about your gambling, then honestly answering the questions below may give you an idea of whether your gambling is problematic:
- Do you stay away from work, college or school to gamble?
- Do you gamble to escape from a boring or unhappy life?
- When gambling and you run out of money, do you feel lost and in despair and need to gamble again as soon as possible?
- Do you gamble until your last penny is gone, even the fare home or the cost of a cup of tea?
- Have you ever lied to cover up the amount of money or time you have spent gambling?
- Have others ever criticised your gambling?
- Have you lost interest in your family, friends or hobbies?
- Do arguments, frustrations or disappointments make you want to gamble?
- Do you feel depressed or even suicidal because of your gambling?
The more you answer ‘yes’ to these questions, the more likely you are to develop a gambling problem.
If you are concerned about your gambling, why not take an independent and anonymous survey to help you understand more? You can complete the Cambridge Health Alliance’s BBGS e-Screener.
Account Safety and Terms and Conditions
Protection of minors
Ladbrokes excludes minors (persons under the age of 18) from gambling by running identification checks which can require copies of various documents. We take our responsibility to prevent minors from playing with us seriously, and to offer the best possible protection we require the shared responsibility of parents.
In addition to the safety procedures described above, you might want to consider Parental control software like Cybersitter and NetNanny to block gambling sites from under 18s.
If you know someone under the age of 18 who is registered with us, please contact us immediately here.
If you have been found to be a minor, you will have the deposits made on your account returned to you and will not receive any winnings. For more information, please contact Customer Service.
Account safety
Ladbrokes meets the highest security standards in the industry, with a five-level security system, multiple firewalls, and 256-bit SSL encryption. Early-warning systems in the form of limits on unusually high stakes and winnings prevent manipulation and other criminal activities at an early stage.
However, you can help us to increase the safety of your account even further:
- Configure your computer’s auto-lock feature to protect it from unauthorised use.
- Keep your access details safe (user ID, password and your question and answer combination).
- Don’t share your gambling account credentials, credit card or bank account details
- Don’t leave the computer or device unattended when you’re logged in
- Do not use the ‘Save password’ option on log-in screens
- Create separate profiles for everyone who uses your computer or device, so that nobody else can access your information
Change your password regularly
Changing your password regularly helps to keep your account safe. If you cannot remember logging into your account at the specified date and time, please change your password immediately.
If you have forgotten your password, click here. You’ll receive an email with further steps to obtain a new one.
Terms and Conditions
You can view the current version of our Terms and Conditions, to which you have agreed here.
If you want to check an older version of our Terms and Conditions, please send a request to our Customer Service team.
